visionAccording to published reports, the sports business industry generates over $500 billion annually in revenue.  The industry is far more than twice the size of the U.S. auto industry and seven times the size of the movie industry.  Industry revenue consists mainly of spending associated with advertising, endorsements, facility construction, gambling, internet, licensed goods, media broadcast rights, medical, multimedia professional services, spectator spending, sponsorships, and travel.

NSA has developed programs and strategies that will result in the better utilization and management of African American athletic talent, historical Black Colleges & Universities and greater inclusion of diverse businesses in the sports industry’s goods and services spend.